I worked as a designer on a revamp of longer lasting category graphics for a batch of new Homecourt stores for adidas. 

Fiction


During my time at Fiction, a Portland-based brand and strategy agency, I worked independently and on a team on projects ranging from retail rollouts to branding. I assisted in all stages of creative process from ideation to refinement to file prep and final toolkit deliverables. 

Junior Designer  |  2015 - 2016

  • Creative Ideation

  • Toolkit Files and Build

  • Branding

  • Photography


I gained extensive knowledge on complete toolkit rollouts including ideation, asset gathering and treatment, file preparation, and final executions.

I also executed toolkits on a variety of environmental and event graphics.

I also gained experience in brand-wide windows and retail releases as well as custom retail solutions. The image on the right is a custom 3D routed map of Brooklyn for the new Fulton store opening.

I was a member of the creative team behind the adidas Sport Icons. I created illustrated backgrounds, directed retouching, and produced final files.


Key Project: adidas Holiday 2015

As the lead designer for the adidas Holiday campaign, I oversaw a team and helped to create a global toolkit spanning physical retail tools and online digital tools including a global gift guide, photoshoot, and complete toolkit.

The adidas holiday digital gifting hub

Retail deliverables and execution examples